This evening, we stopped-by a locally owned grocery store that I haven't been into in a very long time. As we were perusing the aisles, we turned the corner and on an end cap was a cooler set-up as a "Pizza Station." The single refrigerated case had pre-baked pizza rounds from a local company, shredded cheese, pepperoni, marinara...everything you'd need to go home and quickly put-together your own pizza.
I thought this was a great idea. Pizza's one of those things you just pick up the phone and order or, worse yet, pull out of the freezer and heat. And, it's incredibly easy to make at home--especially when someone else has already made the shell for you. Plus, you have more control over what goes into or onto it AND it's a meal you can let your family customize to their own liking. Heck, it can be a hands-on family meal in the middle of the week!
With all the hub-bub about obesity in America and the sheer amount of ready-made food so many people consume, I think this is a great solution. You can't expect people to go from frozen dinners to from-scratch overnight, but you can provide the tools to "assemble meals" and still keep them reasonably healthy. In the process, I think they'll see that it's not as hard as they thought.
Kudos to the local market for a great idea!